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The opinions held on this blog are explicitly my own.
Inbox Assault Should Be A Crime
It’s one thing to A/B test your email, but if you’re A/Z testing, you’re gonna lose subscribers quick.
If You’re Growing Your Email List, Don’t Do This.
DON’T do this if you’re trying to grow your mailing list. Trust me.
Defining Your Brand
A brand is the first sentence of your business's story. For some, writing that first sentence comes easy, and for some not so much. When we think of a brand, we immediately think of the logo, the colors, and other aesthetic parts of it. That's absolutely part of a brand's anatomy, but there's so much more.